2019 | *Due to NDA restrictions, I am unable show my recent work to its full capacity. However, I would love to connect, and talk more about it!
The Ask
Provide a communication strategy to engage strategic partners during a customer’s purchase journey to ensure conversion.
Tasks
- Conduct phone interviews
- Gain insight into communication needs
- Identify opportunities to attract & engage
- Provide communication strategy for various communication channels, including segmentation, cadence, content, measurement, and governance.
My role
I worked with the project manager to build discussion guides, conduct phone interviews, conduct secondary research, analyze the findings through affinity diagramming, and build the communication strategy.
The Outcome
The strategy received positive feedback and even allowed the client to see the value in user research. The presentation led to a lot of discussions and was well received.
Financial Services Multi-Channel Communication Strategy
2. Integrated Digital & Brand Strategy
The Ask
Provide high-level strategic recommendations to redesign the website to focus on a primary customer segment without alienating others and build a more connected in-store and online experience.
Also, outline a strategic brand vision that aligns with the organization’s future goals while maintaining its core brand values.
Tasks
- Competitive Analysis
- Stakeholder Interviews
- Analysis & Synthesis
- Secondary Research
- Findings & Recommendations
- Strategic Roadmap
My role
I spearheaded this as my first project in the company and completed each task, from analysis to building the presentation.
The Outcome
This was an ongoing project that was then passed on to the client for further in-depth implementation. The overall strategy was applied to future iterations of the website.
